Web 2.0

Internet by Adam on 2008-05-07 02:31

Web 2.0 seems to be trickling down to corporate America. I went to OfficeMax’s site today, and found myself kind of stunned when the page loaded up. Reasonable use of whitespace, decent typography, gradients, rounded corners. None of this would be out of the ordinary, except that I don’t think I’ve ever seen it on a big company’s website before. I normally expect a style more like Staples or Office Depot: small, ugly type; cluttered layout; distracting banner ad-style graphics - in short, Web 1.0.

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